There used to be a time, and it wasn’t that long ago, when finding a professional iGaming writer willing to write some content for you was next to impossible.
Now, not so much.
What changed? All those expert iGaming writers need to put in the work and cold pitch their services to land a job. And the main reason?
Yes, you know it…
AI is Our Main Competition When It Comes to Landing a Gig
There are so many iGaming websites that have switched to AI-only content. The number is staggering, considering that Google and any other search engine will sooner or later deindex their site.
So why do they do it?
I guess they make enough money while their time under the sun lasts.
It’s stupidly easy and fast to make a website by scraping ranking content from your competitor and using AI to create the ultimate topical authority sitemap.
Why pay authors when a team of 10 will hardly be able to match the free version of ChatGPT when it comes to output?
And yes, the quality of the articles will be poor, with nothing original and no added value to the readers.
But who cares? The page will rank in the SERPs for a time, and some people will open it and click a button. That is all that matters in the end, right?
I say wrong.
Such sites are like a disease spreading across the virtual network, making unsubstantiated claims that ultimately lead to AI hallucinations and a spammy search experience.
But no matter how much I want to blame AI for everything, it is not the only reason why iGaming writers find it difficult to land a job. Another main reason is…
The Search Experience is Shifting and Mediocre is Now Not Enough
I’ve talked about this before, but it bears repeating. Mediocrity when it comes to gambling content just won’t cut it anymore.
Nobody wants generic, one-size-fits-all pieces when it comes to writing casino or bookmaker reviews.
Readers and search engines are on the lookout for original, heartfelt content that rings true. The E-E-A-T criteria for writers that Google implemented is one side of this shift.
But the real one is users’ shorter attention spans. Write content that does not address pain points, never answers a question directly, or misses the point entirely, and you have pulled the trigger on your own work.
What does this mean in practice?
Website owners and online publishers who care about quality follow the maxim “less is more.”
You need to know when to stop publishing articles on your website. Long gone are the days when “content is king” meant a 10K-word article and a sitemap with thousands of entries.
Now, content managers with common sense create a content publishing calendar and focus predictably on quality over quantity.
The bottom line for iGaming writers like me?
It requires less work to create new gambling content.
More and more editors are required to optimize old blog articles to meet fast-changing market demands.
Another sad but true insight is…
It’s Hard to Gain Trust without Personal Branding
CEOs and all other managers would rather stick to the devil they know, so to speak.
Why look for a new iGaming writer when you already have five perfectly fine authority writers working for you?
Do you want me to let you in on another secret? Nobody will consider a new author now unless you are an entity.
As a project manager myself, that is the first thing I do when someone pitches me for a writing gig. I check if they are an entity.
Here are some other things that help you get hired:
- Having a Knowledge Panel in Google
- Having your own website with a portfolio
- Having a well-maintained LinkedIn profile
- Being active on forums and social media
No matter how good your writing is, it won’t be enough to make an impression. You need a whole set of other skills, and let’s face it, personal branding is needed to make the cut.
So, What Now?
Is the iGaming writing market really getting worse? I’d say yes.
Still, there’s plenty of space left for good writers.
Yes, the days when being able to write a 10,000-word casino article in a day to land a gig are probably behind us. And honestly, that is not necessarily a bad thing.
But look at it that way. Why compete with AI that can produce 50 generic articles in the time it takes you to write only one? And why even try?
The way I see it, the future belongs to writer who up their game.
So, bring something to the table that AI simply cannot replicate. I’m talking about real emotion and opinions.
Human-written content is where your personality and experience will come to shine.
So be that person. Say something real with your writing, and trust will follow.
Sure, it’s definitely harder now. But maybe that’s exactly what makes it worth doing.